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Take-Two Boss: GTA 6 Still Needs Marketing, PC Platform "More Important" Than Ever
Take-Two Interactive president and CEO Strauss Zelnick made headlines this week with two notable statements about Grand Theft Auto 6, pushing back on the idea that one of gaming's biggest franchises can sell itself without a proper marketing push. Speaking at Take-Two's recent annual meeting, Zelnick argued that even a juggernaut like GTA still requires active effort to build excitement ahead of launch. "You always have to go out and create enthusiasm," he said, emphasizing that brand recognition alone is never enough to guarantee success, regardless of how established a franchise may be.








