Madden NFL 26

68 / 100SimulatorSportStrategyAugust 14, 2025

Dominate the league in EA SPORTS Madden NFL 26.

Xbox Series X|SNintendo Switch 2PC (Microsoft Windows)PlayStation 5

Electronic ArtsMergers and AcquisitionsSaudi Arabia

EU Clears Saudi Arabia's $55B EA Acquisition, Paving Way for Record Buyout

The European Commission has officially approved Saudi Arabia's Public Investment Fund (PIF) $55 billion leveraged buyout of Electronic Arts, concluding that the deal does not "raise competition concerns." The acquisition, which also involves private equity firm Silver Lake and Affinity Partners (an investment firm founded by Jared Kushner), is now one significant step closer to completion after clearing one of its most important regulatory hurdles.

Jul 24, 2026

EAin-game advertisingmonetization

EA Wants to "Standardize" In-Game Advertising Across the Industry

Electronic Arts is making no secret of its ambitions to grow in-game advertising, with an EA advertising executive recently outlining the company's plans to not only expand ads within its own titles but to push for industry-wide standardization of the practice. Speaking publicly on the matter, the exec described in-game advertising as a "huge opportunity" for developers, while also acknowledging that the approach "has to be done properly" and "has to make sense for the game." For now, EA appears to be exercising some caution about which brands are allowed to advertise within its titles, suggesting a curated rather than open-floodgates approach, at least in the short term.

Jul 17, 2026