XboxGame PassMicrosoft
Xbox Game Pass Hits 30M Subscribers — Far Below Targets as Microsoft Admits Business "Not Healthy"
Xbox's Game Pass subscription service has reportedly stalled at around 30 million subscribers — a figure that represents a steep decline and falls dramatically short of internal targets. The news compounds a growing sense of crisis at Microsoft's gaming division, with Xbox CEO publicly admitting that the business is "not healthy" and that the company sees three to ten times lower profit margins than "comparable platform and publishing businesses." The CEO attributed the struggles directly to Game Pass and the multiplatform strategy, both of which failed to deliver the financial returns Microsoft had wagered on.
5d ago
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