
Xbox Project Helix: CEO Confirms "Family of Devices" Focused on Affordability
Xbox CEO Asha Sharma has confirmed that Project Helix, the company's next-generation hardware platform, will launch as a "family of devices" rather than a single console. Speaking at Gamescom 2026, Sharma emphasized that affordability and efficiency are central to Microsoft's hardware strategy, stating that "all of the industry needs to start to innovate on affordability and efficiency." The comments signal a deliberate shift away from the premium, single-SKU approach that has defined recent console generations, suggesting Xbox intends to offer consumers multiple entry points into its next-gen ecosystem.






