Hasbro Reveals Legend of Zelda: Tears of the Kingdom Action Figures at Comic-Con 2026

Hasbro has officially unveiled its first wave of The Legend of Zelda action figures, debuting the new "Heroes of Hyrule" line at Comic-Con 2026. The collection, developed in collaboration with Nintendo, is based on The Legend of Zelda: Tears of the Kingdom and features three core characters: Link, Zelda, and Ganondorf. The reveal came with an exclusive first look shared by IGN, generating significant buzz among fans of both the franchise and the collectibles hobby.

What has caught many collectors off guard is the pricing. Kotaku noted that the figures are "surprisingly affordable," a welcome departure from the premium price tags that often accompany licensed collectible lines. Pre-orders for all three figures opened the same day as the announcement, giving fans an immediate opportunity to secure theirs. The Hasbro and Nintendo partnership signals a broader push to bring Hyrule to the toy aisle in a meaningful way, with this first wave likely setting the stage for future characters and game-based collections.

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