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Massive Entertainment Tapped to Lead Splinter Cell, Ghost Recon, and a New Ubisoft IP
UbisoftMassive EntertainmentSplinter CellGhost Recon

Massive Entertainment Tapped to Lead Splinter Cell, Ghost Recon, and a New Ubisoft IP

Oct 2, 20263 sources0 comments

Ubisoft has dramatically expanded the role of its Swedish studio Massive Entertainment, best known for The Division series, Star Wars Outlaws, and Avatar: Frontiers of Pandora. The publisher has restructured its internal Creative House 2 business unit, renaming it under the Massive Entertainment banner and handing the studio global brand leadership over two of Tom Clancy's most storied franchises: Splinter Cell and Ghost Recon. The move represents one of Ubisoft's more significant internal reorganisations in recent memory, consolidating a broad portfolio of high-profile properties under a single studio's creative stewardship.

Alongside the franchise responsibilities, Massive is also being charged with developing a new original IP described as a dieselpunk MOBA, adding an entirely fresh direction to the studio's already diverse catalogue. The reorganisation signals a major vote of confidence in Massive from Ubisoft leadership, positioning the Malmo-based studio as one of the publisher's most influential creative hubs. It remains to be seen how the expanded responsibilities will affect development timelines across the studio's growing slate of projects.

Key Insights

  • 1Massive Entertainment, known for The Division, Star Wars Outlaws, and Avatar: Frontiers of Pandora, has been named global brand lead for both Splinter Cell and Ghost Recon.
  • 2Ubisoft's internal Creative House 2 business unit has been officially renamed under the Massive Entertainment name as part of the reorganisation.
  • 3Massive is also tasked with developing a brand-new IP described as a dieselpunk MOBA, marking a significant genre departure for the studio.
  • 4The consolidation puts an unusually wide portfolio of major Ubisoft franchises and new projects under one studio's leadership.
  • 5The move represents one of Ubisoft's most notable internal restructurings in recent years, reflecting the publisher's continued efforts to streamline its creative operations.

Sources

The Division developers Massive are now "the global brand" in charge of Splinter Cell and Ghost Recon, alongside a new Ubisoft dieselpunk MOBA

Rock Paper Shotgun · 1d ago

The Division studio Massive expands to take control of Splinter Cell and Ghost Recon, and a new IP, in Ubisoft's most recent reorganisation

Eurogamer · 1d ago

Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment

GamesIndustry · 1d ago

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