RuneScape CEO Sets Sights on Overtaking World of Warcraft as Top MMO
Jagex CEO Jon Bellamy has laid out a bold vision for RuneScape: become the biggest MMO in the world within the next five years. That target means surpassing World of Warcraft, the long-reigning giant of the genre, a goal that would have seemed unthinkable to many just a few years ago. Bellamy made no effort to downplay the ambition, summing up the mindset simply: "If you're going to set lofty and ambitious goals, why not swing for the top?"
The announcement signals a new era of confidence at Jagex, the classic British studio behind one of gaming's most enduring online worlds. RuneScape has seen a remarkable resurgence in recent years, driven in part by the ongoing popularity of Old School RuneScape and the expansion into new formats. To back up the bold talk, Bellamy also teased that major news is coming in October, promising "big things" that suggest Jagex has a concrete plan to close the gap on Blizzard's flagship MMO.
Key Insights
- 1Jagex CEO Jon Bellamy wants RuneScape to surpass World of Warcraft as the world's number one MMO within five years.
- 2Bellamy openly framed the ambition with the attitude of swinging for the top if you are going to set big goals.
- 3Jagex has teased a major announcement or reveal planned for October, hinting at a concrete strategy behind the bold claims.
- 4The goal reflects a broader surge of confidence at Jagex, built on RuneScape's sustained resurgence across its various game versions.
- 5Overtaking World of Warcraft would be a landmark moment for the British studio and for the MMO genre as a whole.
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