NintendoShigeru MiyamotoIP Expansion
Miyamoto Wants to Bring "New Characters to the World" Beyond Mario & Zelda
Nintendo legend Shigeru Miyamoto has revealed ambitious plans to expand the company's intellectual property far beyond the walls of video gaming — and beyond its most iconic franchises. In a recent statement, Miyamoto expressed his desire to bring "new characters to the world" outside of Nintendo games, explicitly noting that the push wouldn't be limited to heavyweights like Super Mario and The Legend of Zelda. The comments signal a broader, more aggressive strategy for Nintendo to establish a multimedia presence with characters that may not yet have mainstream recognition outside of gaming circles.
Jul 4, 2026
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