Miyamoto Wants to Bring "New Characters to the World" Beyond Mario & Zelda
Nintendo legend Shigeru Miyamoto has revealed ambitious plans to expand the company's intellectual property far beyond the walls of video gaming — and beyond its most iconic franchises. In a recent statement, Miyamoto expressed his desire to bring "new characters to the world" outside of Nintendo games, explicitly noting that the push wouldn't be limited to heavyweights like Super Mario and The Legend of Zelda. The comments signal a broader, more aggressive strategy for Nintendo to establish a multimedia presence with characters that may not yet have mainstream recognition outside of gaming circles.
This isn't entirely surprising given Nintendo's recent successes in entertainment, including the blockbuster Super Mario Bros. Movie and its expanding theme park attractions at Universal Studios. However, Miyamoto's words suggest the company is eyeing an even more expansive horizon — one where entirely new or lesser-known Nintendo characters could be introduced to global audiences through film, television, theme parks, or other media. For fans and industry watchers alike, the big question now is which Nintendo IPs could be next in line for the Hollywood or streaming treatment.
Key Insights
- 1Shigeru Miyamoto wants Nintendo to expand its IP presence outside of video games, going beyond just Mario and Zelda.
- 2Miyamoto specifically mentioned bringing 'new characters to the world,' hinting at lesser-known or even yet-to-be-created Nintendo IPs entering mainstream media.
- 3Nintendo's multimedia ambitions are growing more ambitious following the success of The Super Mario Bros. Movie.
- 4The strategy suggests Nintendo views entertainment and licensing as a major pillar of its business, not just a side venture.
- 5This could open the door for franchises like Metroid, Pikmin, Donkey Kong, or entirely new IPs to receive films, shows, or theme park adaptations.
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